Synthetic data
All sessions

s-2870

Simulated shopper

Oct 24, 2026, 7:13 PM UTC · desktop · paid social · Squall Pro 3L Shell · 22 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Squall ProViewed a product pageChoice 29%
  2. 236sImage 1 · Squall ProViewed a product imageNo clear doubt 30%
  3. 31m 08sSearch “sale”Searched for deals / priceValue 82%
  4. 41m 40sImage 2 · Squall ProViewed a product imageValue 59%
  5. 52m 08sCompare + Squall ProAdded a product to compare→ the store shows Value Breakdown hereValue 64%
  6. 62m 37sCompare + Squall 2.5LAdded a product to compareChoice 66%
  7. 72m 45sExpanded warranty · Squall ProExpanded warrantyChoice 61%
  8. 83m 00sAdded to cart · Squall ProAdded to cartChoice 61%
  9. 93m 14sViewed cartViewed cart (saw shipping cost)Value 80%
  10. 103m 29sPromo field focusedClicked into the promo-code fieldValue 99%
  11. 113m 39sOpened reviews · Squall ProOpened reviewsValue >99%
  12. 123m 49sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 134m 08sAdded to cart · Squall ProAdded to cartValue >99%
  14. 144m 48sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 19sRemoved from cart · Squall ProRemoved from cartValue >99%
  16. 165m 22sOpened reviews · Squall ProOpened reviewsValue >99%
  17. 175m 27sAdded to cart · Squall ProAdded to cartValue >99%
  18. 185m 57sViewed cartViewed cart (saw shipping cost)Value >99%
  19. 196m 14sRemoved from cart · Squall ProRemoved from cartValue >99%
  20. 206m 20sViewed Squall 2.5LViewed a product page · Switched to a similar productValue >99%
  21. 216m 27sAdded to cart · Squall ProAdded to cartValue >99%
  22. 6m 55sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×34.1×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.