Synthetic data
All sessions

s-2872

Simulated shopper

Oct 21, 2026, 12:20 AM UTC · desktop · paid social · Kettle Ti Stove Kit · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 235sImage 1 · Kettle TiViewed a product imageNo clear doubt 49%
  3. 354sOpened reviews · Kettle TiOpened reviewsSuitability 45%
  4. 41m 16sOpened reviews · Kettle TiOpened reviewsSuitability 61%
  5. 51m 23sOpened comparisonOpened the comparisonSuitability 41%
  6. 62m 03sOpened comparisonOpened the comparisonChoice 97%
  7. 2m 13sLeft the store

Final guess

Choice97%
Fit
<1%
Suitability
2%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
97%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.