Synthetic data
All sessions

s-2874

Simulated shopper

Oct 28, 2026, 1:08 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 225sViewed Squall ProViewed a product page · Switched to a similar productChoice 77%
  3. 339sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  4. 41m 01sCompare + Squall 2.5LAdded a product to compareChoice 99%
  5. 51m 39sCompare + Squall ProAdded a product to compareChoice >99%
  6. 62m 03sCompare + Squall 2.5LAdded a product to compareChoice >99%
  7. 72m 23sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 82m 34sCompare + Squall 2.5LAdded a product to compareChoice >99%
  9. 93m 11sCompare + Squall ProAdded a product to compareChoice >99%
  10. 103m 37sOpened comparisonOpened the comparisonChoice >99%
  11. 113m 59sViewed Emberline 20°FViewed a product pageChoice >99%
  12. 124m 17sImage 1 · Emberline 20°FViewed a product imageChoice >99%
  13. 134m 49sCompare + Emberline 20°FAdded a product to compareChoice >99%
  14. 145m 12sViewed Talus TrailViewed a product pageChoice >99%
  15. 5m 28sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×711.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.