Synthetic data
All sessions

s-2875

Simulated shopper

Oct 20, 2026, 10:38 AM UTC · desktop · organic · Ridgeback 48L Pack · 21 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 235sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 348sOpened reviews · Ridgeback 48LOpened reviewsFit 27%
  4. 459sReviews filtered: fitFiltered reviews by fitFit 91%
  5. 51m 22sOpened reviews · Ridgeback 48LOpened reviewsFit 93%
  6. 61m 44sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  7. 71m 48sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeFit >99%
  8. 82m 22sSize guide · Ridgeback 48LOpened the size guideFit >99%
  9. 92m 33sSize M/L · 18–21 in torso · Ridgeback 48Lno clueFit >99%
  10. 103m 03sSize S/M · 15–18 in torso · Ridgeback 48LChanged size selectionFit >99%
  11. 113m 07sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  12. 123m 44sReviews filtered: fitFiltered reviews by fitFit >99%
  13. 134m 10sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  14. 144m 50sReviews filtered: fitFiltered reviews by fitFit >99%
  15. 155m 12sSize guide · Ridgeback 48LRe-opened the size guideFit >99%
  16. 165m 22sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  17. 175m 54sSize guide · Ridgeback 48LRe-opened the size guideFit >99%
  18. 186m 23sAdded to cart · Ridgeback 48LAdded to cartFit >99%
  19. 196m 45sViewed cartViewed cart (saw shipping cost)Fit >99%
  20. 206m 51sCheckout startedStarted checkoutFit >99%
  21. 7m 13sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×424.4×
  • Re-opened the size guide ×290.5×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.