Synthetic data
All sessions

s-2878

Simulated shopper

Oct 30, 2026, 3:49 PM UTC · mobile · email · Merino 200 Base Layer Crew · 9 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 09sSearch “deals”Searched for deals / priceValue 85%
  3. 31m 34sOpened reviews · Merino 200Opened reviewsValue 84%
  4. 42m 06sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 99%
  5. 52m 40sOpened reviews · Merino 200Opened reviewsValue 99%
  6. 63m 00sReviews filtered: valueFiltered reviews by valueValue >99%
  7. 73m 03sViewed Ridgeback 48LViewed a product pageValue >99%
  8. 83m 23sAdded to cart · Merino 200Added to cartValue >99%
  9. 3m 52sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Searched for deals / price30.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.