Synthetic data
All sessions

s-2879

Simulated shopper

Oct 27, 2026, 11:30 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 11 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 35%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Squall ProViewed a product pageChoice 29%
  2. 21m 05sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 77%
  3. 31m 22sOpened reviews · Squall 2.5LOpened reviewsChoice 63%
  4. 41m 46sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 87%
  5. 52m 00sOpened reviews · Squall 2.5LOpened reviewsValue 92%
  6. 62m 19sReviews filtered: valueFiltered reviews by valueValue >99%
  7. 72m 34sDelivery check · ZIP 21229Checked delivery date by ZIPValue 99%
  8. 82m 46sAdded to cart · Squall 2.5LAdded to cartValue 99%
  9. 93m 14sViewed cartViewed cart (saw shipping cost)Value 99%
  10. 103m 43sCheckout startedStarted checkoutValue 99%
  11. 3m 49sPurchased

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.