Synthetic data
All sessions

s-2881

Simulated shopper

Oct 20, 2026, 8:16 AM UTC · desktop · organic · Talus Trail Runner · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Talus TrailViewed a product pageChoice 23%
  2. 221sImage 1 · Talus TrailViewed a product imageNo clear doubt 30%
  3. 342sViewed Cairn LowViewed a product page · Switched to a similar productChoice 72%
  4. 451sImage 2 · Cairn LowViewed a product imageChoice 59%
  5. 51m 21sImage 3 · Cairn LowViewed a product imageNo clear doubt 50%
  6. 61m 59sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  7. 72m 32sCompare + Cairn MidAdded a product to compareChoice >99%
  8. 83m 12sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 93m 46sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 104m 10sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 114m 35sDelivery check · ZIP 96815Checked delivery date by ZIPChoice >99%
  12. 125m 05sOpened reviews · Talus TrailOpened reviewsChoice >99%
  13. 135m 30sExpanded specs · Talus TrailExpanded technical specsChoice >99%
  14. 5m 55sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×322.8×
  • Switched to a similar product ×48.6×
  • Added a product to compare ×211.5×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.