Synthetic data
All sessions

s-2882

Simulated shopper

Oct 24, 2026, 7:53 AM UTC · mobile · paid social · Ridgeback 48L Pack · 19 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 07sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 31sOpened comparisonOpened the comparisonChoice 94%
  4. 41m 53sExpanded returns · Ridgeback 48LExpanded returns policyChoice 86%
  5. 52m 24sImage 1 · Ridgeback 48LViewed a product imageChoice 79%
  6. 62m 57sAdded to cart · Ridgeback 48LAdded to cartChoice 79%
  7. 73m 20sViewed cartViewed cart (saw shipping cost)→ the store shows Decision Helper hereChoice 79%
  8. 83m 44sRemoved from cart · Ridgeback 48LRemoved from cartValue 63%
  9. 94m 08sBrowsed catalogBrowsed the catalogValue 77%
  10. 104m 30sSorted: price ascSorted by lowest priceValue 97%
  11. 114m 54sExpanded specs · Ridgeback 48LExpanded technical specsValue 92%
  12. 125m 14sViewed Ridgeback 38LViewed a product page · Switched to a similar productValue 73%
  13. 135m 29sImage 2 · Ridgeback 38LViewed a product imageValue 57%
  14. 145m 47sViewed Emberline 20°FViewed a product pageChoice 51%
  15. 156m 11sSearch “boots”Searched the catalogChoice 49%
  16. 166m 41sAdded to cart · Ridgeback 48LAdded to cartChoice 49%
  17. 176m 46sViewed cartViewed cart (saw shipping cost)Value 82%
  18. 187m 05sCheckout startedStarted checkoutValue 82%
  19. 7m 31sPurchased

Final guess

Value82%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
82%
Delivery
<1%
Choice
16%
No clear doubt
3%
Why valuehow much likelier
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.