Synthetic data
All sessions

s-2886

Simulated shopper

Oct 25, 2026, 11:11 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 255sViewed Cairn MidViewed a product pageNo clear doubt 50%
  3. 31m 04sSearch “merino”Searched the catalogNo clear doubt 75%
  4. 41m 18sSize 9.5 · Cairn MidSelected a sizeFit 61%
  5. 51m 49sExpanded warranty · Cairn MidExpanded warrantyNo clear doubt 63%
  6. 62m 21sOpened reviews · Cairn MidOpened reviewsFit 45%
  7. 72m 27sReviews filtered: valueFiltered reviews by valueNo clear doubt 34%
  8. 82m 33sDelivery check · ZIP 94002Checked delivery date by ZIPNo clear doubt 36%
  9. 93m 01sDelivery check · ZIP 21717Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 86%
  10. 103m 25sDelivery check · ZIP 52976Checked delivery date by ZIPDelivery 99%
  11. 113m 57sViewed Talus TrailViewed a product pageDelivery 98%
  12. 4m 09sLeft the store

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
2%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.