Synthetic data
All sessions

s-2887

Simulated shopper

Oct 24, 2026, 9:53 PM UTC · mobile · search ads · Lumen 400 Headlamp · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 249sExpanded warranty · Lumen 400Expanded warrantyDurability 51%
  3. 31m 11sDelivery check · ZIP 95365Checked delivery date by ZIPDelivery 48%
  4. 41m 26sOpened reviews · Lumen 400Opened reviewsDurability 43%
  5. 1m 37sLeft the store

Final guess

Durability43%
Fit
<1%
Suitability
2%
Durability
43%
Value
1%
Delivery
41%
Choice
<1%
No clear doubt
12%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.