Synthetic data
All sessions

s-2888

Simulated shopper

Oct 20, 2026, 7:01 PM UTC · desktop · paid social · Ridgeback 48L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 237sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 31m 10sSearch “boot sizing”Searched for sizing / fitFit 70%
  4. 41m 39sOpened reviews · Ridgeback 48LOpened reviewsFit 80%
  5. 52m 04sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  6. 62m 21sSearch “jacket”Searched the catalogFit 99%
  7. 72m 28sSize S/M · 15–18 in torso · Ridgeback 48LSelected a sizeFit >99%
  8. 82m 58sViewed Ridgeback 38LViewed a product page · Switched to a similar productFit >99%
  9. 93m 11sSize guide · Ridgeback 38LOpened the size guideFit >99%
  10. 3m 15sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.