Synthetic data
All sessions

s-2890

Simulated shopper

Oct 26, 2026, 3:56 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Merino 200Viewed a product pageFit 22%
  2. 240sExpanded materials · Merino 200Expanded materialsDurability 62%
  3. 350sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability 88%
  4. 41m 01sExpanded returns · Merino 200Expanded returns policyDurability 91%
  5. 51m 37sExpanded warranty · Merino 200Expanded warrantyDurability 99%
  6. 61m 47sExpanded returns · Merino 200Expanded returns policyDurability 99%
  7. 2m 14sLeft the store

Final guess

Durability99%
Fit
<1%
Suitability
<1%
Durability
99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why durabilityhow much likelier
  • Expanded materials ×26.6×
  • Expanded warranty15.6×
  • Expanded returns policy ×21.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.