Synthetic data
All sessions

s-2891

Simulated shopper

Oct 21, 2026, 3:38 PM UTC · desktop · organic · Driftwood 2P Tent · 16 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 56%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 217sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 325sExpanded materials · Driftwood 2PExpanded materialsNo clear doubt 48%
  4. 450sExpanded materials · Driftwood 2PExpanded materials→ the store shows Durability Proof hereDurability 62%
  5. 51m 16sOpened reviews · Driftwood 2POpened reviewsDurability 79%
  6. 61m 29sOpened reviews · Driftwood 2POpened reviewsDurability 85%
  7. 71m 50sImage 1 · Driftwood 2PViewed a product imageDurability 79%
  8. 82m 19sOpened reviews · Driftwood 2POpened reviewsDurability 82%
  9. 92m 33sOpened reviews · Driftwood 2POpened reviewsDurability 83%
  10. 103m 13sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 113m 18sExpanded warranty · Driftwood 2PExpanded warrantyDurability >99%
  12. 123m 47sBrowsed catalogBrowsed the catalogDurability >99%
  13. 134m 17sAdded to cart · Driftwood 2PAdded to cartDurability >99%
  14. 144m 46sViewed cartViewed cart (saw shipping cost)Durability >99%
  15. 155m 12sCheckout startedStarted checkoutDurability >99%
  16. 5m 29sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Expanded warranty15.6×
  • Opened reviews ×41.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.