Synthetic data
All sessions

s-2894

Simulated shopper

Oct 22, 2026, 7:03 AM UTC · desktop · search ads · Cairn Low Hiking Shoe · 13 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 08sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 16sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 41m 42sSorted: price ascSorted by lowest priceValue 54%
  5. 52m 03sViewed Cairn MidViewed a product page · Switched to a similar productValue 57%
  6. 62m 16sAdded to cart · Cairn MidAdded to cartValue 53%
  7. 72m 35sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 92%
  8. 83m 10sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 93m 49sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue 98%
  10. 104m 13sAdded to cart · Cairn LowAdded to cartValue 98%
  11. 114m 27sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 125m 06sRemoved from cart · Cairn LowRemoved from cartValue >99%
  13. 5m 21sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Switched to a similar product ×21.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.