Synthetic data
All sessions

s-2895

Simulated shopper

Oct 24, 2026, 9:59 AM UTC · mobile · organic · Ridgeback 38L Pack · 15 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 36%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 220sExpanded shipping · Ridgeback 38LExpanded shipping infoDelivery 48%
  3. 338sDelivery check · ZIP 95720Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 93%
  4. 450sDelivery check · ZIP 76795Checked delivery date by ZIPDelivery 99%
  5. 555sDelivery check · ZIP 93020Checked delivery date by ZIPDelivery >99%
  6. 61m 17sExpanded shipping · Ridgeback 38LExpanded shipping infoDelivery >99%
  7. 71m 44sOpened reviews · Ridgeback 38LOpened reviewsDelivery >99%
  8. 82m 23sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  9. 92m 38sAdded to cart · Ridgeback 38LAdded to cartDelivery >99%
  10. 103m 07sViewed cartViewed cart (saw shipping cost)Delivery >99%
  11. 113m 28sViewed Kettle TiViewed a product pageDelivery >99%
  12. 123m 55sExpanded shipping · Kettle TiExpanded shipping infoDelivery >99%
  13. 134m 07sCheckout startedStarted checkoutDelivery >99%
  14. 144m 31sSearch “express delivery”Searched for shipping / deliveryDelivery >99%
  15. 4m 57sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info ×313.0×
  • Filtered reviews by shipping42.3×
  • Searched for shipping / delivery38.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.