Synthetic data
All sessions

s-2896

Simulated shopper

Oct 26, 2026, 5:58 PM UTC · desktop · search ads · Merino 200 Base Layer Crew · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 249sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 356sExpanded specs · Merino 200Expanded technical specsNo clear doubt 48%
  4. 41m 25sExpanded specs · Merino 200Expanded technical specs→ the store shows Built-For Answer hereSuitability 64%
  5. 51m 44sBrowsed catalogBrowsed the catalogNo clear doubt 52%
  6. 62m 02sOpened reviews · Merino 200Opened reviewsSuitability 74%
  7. 72m 06sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 2m 36sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.