Synthetic data
All sessions

s-2897

Simulated shopper

Oct 30, 2026, 7:23 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Cairn LowViewed a product pageChoice 31%
  2. 231sSize 11 · Cairn LowSelected a sizeFit 69%
  3. 31m 05sImage 1 · Cairn LowViewed a product imageFit 67%
  4. 41m 36sSize guide · Cairn LowOpened the size guide→ the store shows Fit Confidence hereFit 92%
  5. 52m 10sSize guide · Cairn LowRe-opened the size guideFit >99%
  6. 62m 39sSize guide · Cairn LowRe-opened the size guideFit >99%
  7. 73m 00sOpened reviews · Cairn LowOpened reviewsFit >99%
  8. 3m 13sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.