Synthetic data
All sessions

s-2898

Simulated shopper

Oct 31, 2026, 4:17 PM UTC · mobile · paid social · Driftwood 2P Tent · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 225sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 337sOpened reviews · Driftwood 2POpened reviewsNo clear doubt 27%
  4. 446sReviews filtered: valueFiltered reviews by valueValue 59%
  5. 51m 16sOpened reviews · Driftwood 2POpened reviewsValue 60%
  6. 61m 34sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 96%
  7. 71m 42sSearch “boots”Searched the catalogValue 93%
  8. 82m 15sSearch “deals”Searched for deals / priceValue >99%
  9. 92m 46sOpened reviews · Driftwood 2POpened reviewsValue >99%
  10. 103m 20sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 3m 40sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Searched for deals / price30.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.