Synthetic data
All sessions

s-2899

Simulated shopper

Oct 29, 2026, 2:37 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 223sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 328sViewed Cairn MidViewed a product pageNo clear doubt 46%
  4. 437sOpened reviews · Cairn MidOpened reviewsFit 31%
  5. 51m 11sReviews filtered: valueFiltered reviews by valueValue 56%
  6. 61m 39sOpened reviews · Cairn MidOpened reviewsValue 56%
  7. 71m 45sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 96%
  8. 81m 49sSorted: price descRe-sorted the catalogValue 91%
  9. 1m 58sLeft the store

Final guess

Value91%
Fit
2%
Suitability
1%
Durability
1%
Value
91%
Delivery
2%
Choice
<1%
No clear doubt
4%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.