Synthetic data
All sessions

s-2903

Simulated shopper

Oct 30, 2026, 12:48 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 16 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Cairn LowViewed a product pageChoice 31%
  2. 248sViewed Talus TrailViewed a product page · Switched to a similar productChoice 81%
  3. 31m 13sViewed Merino 200Viewed a product pageChoice 84%
  4. 41m 20sAdded to cart · Merino 200Added to cartChoice 47%
  5. 51m 52sViewed cartViewed cart (saw shipping cost)Value 57%
  6. 62m 17sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 98%
  7. 72m 25sOpened reviews · Merino 200Opened reviewsValue 99%
  8. 82m 30sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 92m 33sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 102m 38sPromo field focusedClicked into the promo-code fieldValue >99%
  11. 113m 04sCompare + Merino 200Added a product to compareValue >99%
  12. 123m 13sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  13. 133m 17sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  14. 143m 46sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 154m 11sCheckout startedStarted checkoutValue >99%
  16. 4m 21sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×34.1×
  • Filtered reviews by value18.9×
  • Switched to a similar product ×31.4×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.