Synthetic data
All sessions

s-2904

Simulated shopper

Oct 20, 2026, 5:59 PM UTC · mobile · organic · Kettle Ti Stove Kit · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 248sExpanded warranty · Kettle TiExpanded warrantyDurability 52%
  3. 31m 18sOpened reviews · Kettle TiOpened reviewsDurability 73%
  4. 41m 29sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 86%
  5. 51m 35sImage 1 · Kettle TiViewed a product imageSuitability 89%
  6. 61m 47sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  7. 71m 53sOpened reviews · Kettle TiOpened reviewsSuitability >99%
  8. 82m 19sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 92m 48sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  10. 103m 07sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  11. 113m 21sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  12. 123m 58sExpanded shipping · Kettle TiExpanded shipping infoSuitability >99%
  13. 4m 25sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×417.5×
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.