Synthetic data
All sessions

s-2905

Simulated shopper

Oct 27, 2026, 5:40 AM UTC · desktop · organic · Lumen 400 Headlamp · 10 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 233sImage 1 · Lumen 400Viewed a product imageNo clear doubt 59%
  3. 31m 02sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 50%
  4. 41m 26sOpened reviews · Lumen 400Opened reviewsSuitability 70%
  5. 51m 44sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  6. 61m 55sBrowsed catalogBrowsed the catalogSuitability 99%
  7. 72m 24sAdded to cart · Lumen 400Added to cartSuitability 99%
  8. 82m 46sViewed cartViewed cart (saw shipping cost)Suitability 99%
  9. 93m 06sCheckout startedStarted checkoutSuitability 99%
  10. 3m 33sPurchased

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.