Synthetic data
All sessions

s-2906

Simulated shopper

Oct 31, 2026, 6:03 AM UTC · mobile · paid social · Kettle Ti Stove Kit · 17 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 250sViewed Kettle TiViewed a product pageChoice 30%
  3. 31m 22sExpanded warranty · Kettle TiExpanded warrantyNo clear doubt 45%
  4. 41m 34sSearch “does it run small”Searched for sizing / fit→ the store shows Durability Proof hereDurability 82%
  5. 51m 39sExpanded specs · Kettle TiExpanded technical specsDurability 57%
  6. 61m 44sBrowsed catalogBrowsed the catalogNo clear doubt 57%
  7. 72m 05sSorted: price ascSorted by lowest priceNo clear doubt 79%
  8. 82m 27sAdded to cart · Kettle TiAdded to cartNo clear doubt 79%
  9. 92m 39sViewed cartViewed cart (saw shipping cost)No clear doubt 51%
  10. 103m 15sPromo field focusedClicked into the promo-code fieldValue 80%
  11. 113m 36sBrowsed catalogBrowsed the catalogValue 85%
  12. 124m 05sOpened reviews · Kettle TiOpened reviewsValue 83%
  13. 134m 31sReviews filtered: valueFiltered reviews by valueValue 99%
  14. 144m 51sSorted: ratingRe-sorted the catalogValue 98%
  15. 155m 12sViewed cartViewed cart (saw shipping cost)Value 99%
  16. 165m 17sCheckout startedStarted checkoutValue 99%
  17. 5m 28sPurchased

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.