Synthetic data
All sessions

s-2907

Simulated shopper

Oct 28, 2026, 2:47 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 16 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 33%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 247sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 31m 27sSearch “winter hiking boots”Searched for a use-case or specSuitability 72%
  4. 42m 05sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability 95%
  5. 52m 32sSearch “boots”Searched the catalogSuitability 89%
  6. 62m 37sExpanded materials · Squall 2.5LExpanded materialsSuitability 93%
  7. 73m 05sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  8. 83m 15sExpanded materials · Squall 2.5LExpanded materialsSuitability >99%
  9. 93m 32sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  10. 103m 40sReviews filtered: durabilityFiltered reviews by durabilitySuitability 98%
  11. 114m 10sOpened reviews · Squall 2.5LOpened reviewsSuitability 98%
  12. 124m 15sReviews filtered: durabilityFiltered reviews by durabilityDurability 64%
  13. 134m 25sExpanded materials · Squall 2.5LExpanded materialsDurability 82%
  14. 144m 52sExpanded specs · Squall 2.5LExpanded technical specsSuitability 73%
  15. 155m 20sAdded to cart · Squall 2.5LAdded to cartSuitability 73%
  16. 5m 39sLeft the store

Final guess

Suitability73%
Fit
<1%
Suitability
73%
Durability
27%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Expanded technical specs ×26.9×
  • Expanded materials ×31.5×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.