Synthetic data
All sessions

s-2908

Simulated shopper

Oct 21, 2026, 4:07 PM UTC · mobile · paid social · Talus Trail Runner · 20 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Cairn LowViewed a product pageChoice 31%
  2. 21m 04sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 31m 18sOpened reviews · Cairn LowOpened reviewsFit 31%
  4. 41m 28sReviews filtered: valueFiltered reviews by valueValue 64%
  5. 52m 00sViewed Talus TrailViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 67%
  6. 62m 18sOpened reviews · Talus TrailOpened reviewsValue 77%
  7. 72m 24sReviews filtered: valueFiltered reviews by valueValue 99%
  8. 82m 43sOpened reviews · Talus TrailOpened reviewsValue 99%
  9. 92m 59sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 103m 35sBrowsed catalogBrowsed the catalogValue >99%
  11. 113m 42sSorted: price ascSorted by lowest priceValue >99%
  12. 124m 20sAdded to cart · Talus TrailAdded to cartValue >99%
  13. 134m 51sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 145m 17sRemoved from cart · Talus TrailRemoved from cartValue >99%
  15. 155m 55sAdded to cart · Talus TrailAdded to cartValue >99%
  16. 166m 10sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 176m 23sRemoved from cart · Talus TrailRemoved from cartValue >99%
  18. 186m 59sAdded to cart · Talus TrailAdded to cartValue >99%
  19. 197m 08sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 7m 33sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×34.1×
  • Sorted by lowest price8.4×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.