Synthetic data
All sessions

s-2909

Simulated shopper

Nov 1, 2026, 5:24 AM UTC · mobile · organic · Emberline 20°F Down Bag · 19 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 249sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 63%
  3. 31m 23sBrowsed catalogBrowsed the catalogDelivery 54%
  4. 41m 50sSorted: price ascSorted by lowest priceNo clear doubt 41%
  5. 52m 16sOpened reviews · Emberline 20°FOpened reviewsDelivery 37%
  6. 62m 31sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 87%
  7. 72m 38sOpened reviews · Emberline 20°FOpened reviewsValue 90%
  8. 82m 47sReviews filtered: valueFiltered reviews by valueValue 99%
  9. 93m 01sBrowsed catalogBrowsed the catalogValue 99%
  10. 103m 11sSorted: price ascSorted by lowest priceValue >99%
  11. 113m 30sAdded to cart · Emberline 20°FAdded to cartValue >99%
  12. 123m 37sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 133m 52sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  14. 144m 08sBrowsed catalogBrowsed the catalogValue >99%
  15. 154m 38sSorted: price ascSorted by lowest priceValue >99%
  16. 165m 00sAdded to cart · Emberline 20°FAdded to cartValue >99%
  17. 175m 25sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 185m 30sCheckout startedStarted checkoutValue >99%
  19. 5m 56sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×38.4×
  • Filtered reviews by value ×218.9×
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.