Synthetic data
All sessions

s-2910

Simulated shopper

Oct 22, 2026, 4:03 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Cairn MidViewed a product pageFit 27%
  2. 240sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 350sReviews filtered: fitFiltered reviews by fitFit 94%
  4. 41m 13sImage 1 · Cairn MidViewed a product imageFit 95%
  5. 51m 49sOpened reviews · Cairn MidOpened reviewsFit 96%
  6. 62m 02sImage 2 · Cairn MidViewed a product imageFit 97%
  7. 72m 22sImage 3 · Cairn MidViewed a product imageFit 97%
  8. 82m 35sCompare + Cairn MidAdded a product to compare→ the store shows Fit Confidence hereFit 90%
  9. 92m 56sCompare + Cairn LowAdded a product to compareFit 46%
  10. 3m 07sLeft the store

Final guess

Fit46%
Fit
46%
Suitability
12%
Durability
<1%
Value
1%
Delivery
<1%
Choice
41%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened reviews ×21.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.