Synthetic data
All sessions

s-2912

Simulated shopper

Oct 21, 2026, 2:00 PM UTC · mobile · email · Cairn Low Hiking Shoe · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 247sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 15sSearch “which tent”Searched to compare optionsChoice 90%
  4. 41m 38sImage 1 · Cairn LowViewed a product imageChoice 84%
  5. 51m 44sImage 2 · Cairn LowViewed a product imageChoice 72%
  6. 61m 56sExpanded specs · Cairn LowExpanded technical specs→ the store shows Decision Helper hereChoice 69%
  7. 72m 32sOpened comparisonOpened the comparisonChoice 99%
  8. 82m 46sOpened comparisonOpened the comparisonChoice >99%
  9. 3m 07sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Searched to compare options39.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.