Synthetic data
All sessions

s-2913

Simulated shopper

Oct 27, 2026, 10:19 PM UTC · desktop · organic · Ridgeback 48L Pack · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 247sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 352sViewed Ridgeback 38LViewed a product pageNo clear doubt 51%
  4. 41m 22sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 53%
  5. 51m 35sExpanded specs · Ridgeback 38LExpanded technical specsSuitability 55%
  6. 62m 14sOpened reviews · Ridgeback 38LOpened reviews→ the store shows Built-For Answer hereSuitability 83%
  7. 72m 17sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 82m 28sViewed Ridgeback 48LViewed a product page · Switched to a similar productSuitability 99%
  9. 92m 40sExpanded warranty · Ridgeback 48LExpanded warrantySuitability 98%
  10. 102m 50sExpanded specs · Ridgeback 48LExpanded technical specsSuitability 99%
  11. 113m 30sOpened reviews · Ridgeback 48LOpened reviewsSuitability >99%
  12. 123m 57sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 134m 36sOpened reviews · Ridgeback 48LOpened reviewsSuitability >99%
  14. 144m 43sReviews filtered: durabilityFiltered reviews by durabilitySuitability >99%
  15. 4m 52sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×36.9×
  • Opened reviews ×31.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.