Synthetic data
All sessions

s-2914

Simulated shopper

Oct 29, 2026, 9:51 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 19 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 355sImage 1 · Kettle TiViewed a product imageNo clear doubt 69%
  4. 41m 09sViewed Squall 2.5LViewed a product pageNo clear doubt 80%
  5. 51m 43sOpened reviews · Squall 2.5LOpened reviewsNo clear doubt 57%
  6. 62m 08sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  7. 72m 36sOpened reviews · Squall 2.5LOpened reviewsSuitability 98%
  8. 83m 07sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  9. 93m 13sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  10. 103m 47sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 114m 25sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  12. 124m 31sCompare + Squall 2.5LAdded a product to compareSuitability >99%
  13. 135m 05sCompare + Squall ProAdded a product to compareSuitability >99%
  14. 145m 44sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  15. 156m 15sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  16. 166m 37sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  17. 176m 57sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  18. 187m 24sBrowsed catalogBrowsed the catalogSuitability >99%
  19. 7m 47sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×473.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×51.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.