All sessions
s-2916
Simulated shopperOct 31, 2026, 6:52 PM UTC · desktop · organic · Squall Pro 3L Shell · 14 actions
purchasedcart $349
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 48%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 119sSearch “merino”Searched the catalogNo clear doubt 32%
- 223sViewed Squall ProViewed a product pageNo clear doubt 35%
- 356sOpened reviews · Squall ProOpened reviewsValue 21%
- 41m 12sReviews filtered: valueFiltered reviews by valueValue 84%
- 51m 23sOpened reviews · Squall ProOpened reviewsValue 84%
- 61m 35sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 86%
- 71m 47sOpened reviews · Squall ProOpened reviewsSuitability 91%
- 81m 56sExpanded specs · Squall ProExpanded technical specsSuitability 99%
- 92m 26sExpanded shipping · Squall ProExpanded shipping infoSuitability 99%
- 102m 53sImage 1 · Squall ProViewed a product imageSuitability 99%
- 113m 01sAdded to cart · Squall ProAdded to cartSuitability 99%
- 123m 14sViewed cartViewed cart (saw shipping cost)Suitability 98%
- 133m 19sCheckout startedStarted checkoutSuitability 98%
- 3m 27sPurchased
Final guess
Suitability98%
Fit
<1%
Suitability
98%
Durability
<1%
Value
1%
Delivery
1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Filtered reviews by performance73.8×
- Expanded technical specs6.9×
- Opened reviews ×31.7×
- Viewed a product image1.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.