Synthetic data
All sessions

s-2917

Simulated shopper

Oct 27, 2026, 9:33 AM UTC · mobile · organic · Talus Trail Runner · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 223sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 340sOpened comparisonOpened the comparisonChoice 90%
  4. 444sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 99%
  5. 549sCompare + Cairn LowAdded a product to compareChoice >99%
  6. 61m 04sCompare + Talus TrailAdded a product to compareChoice >99%
  7. 71m 36sCompare + Cairn LowAdded a product to compareChoice >99%
  8. 81m 57sExpanded specs · Talus TrailExpanded technical specsChoice >99%
  9. 92m 19sSearch “which tent”Searched to compare optionsChoice >99%
  10. 2m 36sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.