Synthetic data
All sessions

s-2919

Simulated shopper

Oct 22, 2026, 7:04 PM UTC · mobile · organic · Driftwood 2P Tent · 11 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 236sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 50%
  3. 358sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 50%
  4. 41m 36sViewed cartViewed cart (saw shipping cost)Delivery 47%
  5. 51m 51sExpanded returns · Driftwood 2PExpanded returns policyDelivery 74%
  6. 62m 19sExpanded returns · Driftwood 2PExpanded returns policyDelivery 86%
  7. 72m 39sOpened reviews · Driftwood 2POpened reviewsDelivery 81%
  8. 83m 16sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 99%
  9. 93m 20sCheckout startedStarted checkoutDelivery 99%
  10. 103m 42sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  11. 3m 53sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Expanded returns policy ×22.4×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.