Synthetic data
All sessions

s-2921

Simulated shopper

Oct 20, 2026, 9:18 AM UTC · desktop · organic · Driftwood 2P Tent · 11 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 03sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 07sExpanded returns · Driftwood 2PExpanded returns policyDelivery 43%
  4. 41m 10sExpanded materials · Driftwood 2PExpanded materialsNo clear doubt 45%
  5. 51m 13sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 45%
  6. 61m 19sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 67%
  7. 71m 47sExpanded shipping · Driftwood 2PExpanded shipping infoNo clear doubt 57%
  8. 81m 59sDelivery check · ZIP 76717Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 86%
  9. 92m 16sExpanded returns · Driftwood 2PExpanded returns policyDelivery 92%
  10. 102m 19sDelivery check · ZIP 78601Checked delivery date by ZIPDelivery 99%
  11. 2m 23sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×
  • Expanded returns policy ×22.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.