Synthetic data
All sessions

s-2922

Simulated shopper

Oct 26, 2026, 5:55 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 19 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 30%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Merino 200Viewed a product pageFit 22%
  2. 221sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 337sReviews filtered: durabilityFiltered reviews by durabilityDurability 98%
  4. 450sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability >99%
  5. 51m 29sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  6. 62m 00sOpened reviews · Merino 200Opened reviewsDurability >99%
  7. 72m 19sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 82m 58sOpened reviews · Merino 200Opened reviewsDurability >99%
  9. 93m 24sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  10. 104m 03sBrowsed catalogBrowsed the catalogDurability >99%
  11. 114m 41sOpened reviews · Merino 200Opened reviewsDurability >99%
  12. 124m 50sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 134m 54sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  14. 145m 16sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  15. 155m 30sExpanded returns · Merino 200Expanded returns policyDurability >99%
  16. 165m 55sOpened reviews · Merino 200Opened reviewsDurability >99%
  17. 176m 11sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  18. 186m 26sAdded to cart · Merino 200Added to cartDurability >99%
  19. 6m 51sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×595.7×
  • Expanded warranty ×315.6×
  • Opened reviews ×51.8×
  • Expanded materials6.6×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.