Synthetic data
All sessions

s-2923

Simulated shopper

Nov 2, 2026, 7:47 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 00sExpanded warranty · Merino 200Expanded warrantyDurability 78%
  3. 31m 19sImage 1 · Merino 200Viewed a product imageDurability 66%
  4. 41m 32sOpened reviews · Merino 200Opened reviewsDurability 85%
  5. 52m 05sExpanded returns · Merino 200Expanded returns policyDurability 87%
  6. 62m 40sSearch “long lasting base layer”Searched for sizing / fit→ the store shows Durability Proof hereDurability 87%
  7. 72m 46sOpened reviews · Merino 200Opened reviewsDurability 90%
  8. 83m 06sDelivery check · ZIP 88717Checked delivery date by ZIPDurability 88%
  9. 93m 09sOpened reviews · Merino 200Opened reviewsDurability 91%
  10. 3m 24sLeft the store

Final guess

Durability91%
Fit
8%
Suitability
<1%
Durability
91%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Opened reviews ×31.8×
  • Searched for sizing / fit2.2×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.