Synthetic data
All sessions

s-2924

Simulated shopper

Oct 23, 2026, 7:56 PM UTC · desktop · email · Talus Trail Runner · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 01sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 13sOpened comparisonOpened the comparisonChoice 90%
  4. 41m 50sExpanded materials · Talus TrailExpanded materials→ the store shows Decision Helper hereChoice 61%
  5. 52m 12sViewed Cairn LowViewed a product page · Switched to a similar productChoice 96%
  6. 2m 23sLeft the store

Final guess

Choice96%
Fit
<1%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
96%
No clear doubt
3%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.