Synthetic data
All sessions

s-2926

Simulated shopper

Oct 25, 2026, 9:11 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 13 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 07sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 37sBrowsed catalogBrowsed the catalogNo clear doubt 55%
  4. 41m 41sSorted: price ascSorted by lowest priceValue 53%
  5. 51m 55sSearch “headlamp”Searched the catalogNo clear doubt 73%
  6. 62m 11sAdded to cart · Merino 200Added to cartNo clear doubt 73%
  7. 72m 16sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 76%
  8. 82m 44sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 93m 22sBrowsed catalogBrowsed the catalogValue >99%
  10. 103m 55sSorted: price ascSorted by lowest priceValue >99%
  11. 114m 11sExpanded returns · Merino 200Expanded returns policyValue >99%
  12. 124m 36sViewed Ridgeback 38LViewed a product pageValue 99%
  13. 5m 00sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.