Synthetic data
All sessions

s-2927

Simulated shopper

Oct 28, 2026, 2:19 PM UTC · mobile · email · Lumen 400 Headlamp · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 238sExpanded specs · Lumen 400Expanded technical specsSuitability 45%
  3. 345sExpanded returns · Lumen 400Expanded returns policyNo clear doubt 51%
  4. 41m 16sDelivery check · ZIP 35454Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 74%
  5. 51m 32sBrowsed catalogBrowsed the catalogDelivery 60%
  6. 1m 47sLeft the store

Final guess

Delivery60%
Fit
<1%
Suitability
2%
Durability
1%
Value
<1%
Delivery
60%
Choice
<1%
No clear doubt
36%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.