Synthetic data
All sessions

s-2928

Simulated shopper

Oct 20, 2026, 3:35 PM UTC · mobile · email · Cairn Low Hiking Shoe · 12 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 211sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 340sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 459sReviews filtered: deliveryFiltered reviews by shippingDelivery 76%
  5. 51m 20sDelivery check · ZIP 20170Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 99%
  6. 61m 48sOpened reviews · Cairn LowOpened reviewsDelivery 98%
  7. 72m 27sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  8. 83m 02sExpanded returns · Cairn LowExpanded returns policyDelivery >99%
  9. 93m 18sAdded to cart · Cairn LowAdded to cartDelivery >99%
  10. 103m 32sViewed cartViewed cart (saw shipping cost)Delivery >99%
  11. 114m 01sCheckout startedStarted checkoutDelivery >99%
  12. 4m 12sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.