Synthetic data
All sessions

s-2931

Simulated shopper

Oct 21, 2026, 1:57 AM UTC · desktop · search ads · Ridgeback 38L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 04sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 29sOpened reviews · Ridgeback 38LOpened reviewsFit 23%
  4. 41m 39sDelivery check · ZIP 62801Checked delivery date by ZIPDelivery 56%
  5. 51m 52sSize guide · Ridgeback 38LOpened the size guideFit 53%
  6. 62m 24sViewed Cairn LowViewed a product pageFit 44%
  7. 72m 51sBrowsed catalogBrowsed the catalogNo clear doubt 50%
  8. 83m 19sSize guide · Cairn LowRe-opened the size guide→ the store shows Fit Confidence hereFit 98%
  9. 93m 28sSize guide · Cairn LowRe-opened the size guideFit >99%
  10. 3m 34sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.