Synthetic data
All sessions

s-2936

Simulated shopper

Nov 2, 2026, 5:49 AM UTC · mobile · organic · Ridgeback 48L Pack · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 21m 00sOpened reviews · Ridgeback 48LOpened reviewsFit 27%
  3. 31m 22sReviews filtered: valueFiltered reviews by valueValue 78%
  4. 41m 49sAdded to cart · Ridgeback 48LAdded to cartValue 78%
  5. 52m 01sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 94%
  6. 62m 33sPromo field focusedClicked into the promo-code fieldValue >99%
  7. 72m 55sViewed cartViewed cart (saw shipping cost)Value >99%
  8. 83m 32sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 93m 43sBrowsed catalogBrowsed the catalogValue >99%
  10. 103m 59sSearch “deals”Searched for deals / priceValue >99%
  11. 114m 19sAdded to cart · Ridgeback 48LAdded to cartValue >99%
  12. 124m 56sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 135m 06sRemoved from cart · Ridgeback 48LRemoved from cartValue >99%
  14. 145m 32sViewed Ridgeback 38LViewed a product page · Switched to a similar productValue >99%
  15. 5m 51sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.