Synthetic data
All sessions

s-2937

Simulated shopper

Nov 1, 2026, 5:17 AM UTC · desktop · email · Cairn Mid Waterproof Boot · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Cairn MidViewed a product pageFit 27%
  2. 232sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 05sOpened comparisonOpened the comparisonChoice 83%
  4. 41m 27sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  5. 51m 39sCompare + Cairn LowAdded a product to compareChoice >99%
  6. 62m 10sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  7. 72m 40sOpened comparisonOpened the comparisonChoice >99%
  8. 82m 44sOpened comparisonOpened the comparisonChoice >99%
  9. 93m 10sCompare + Cairn LowAdded a product to compareChoice >99%
  10. 103m 44sCompare + Cairn MidAdded a product to compareChoice >99%
  11. 113m 52sExpanded specs · Cairn LowExpanded technical specsChoice >99%
  12. 124m 02sViewed Kettle TiViewed a product pageChoice >99%
  13. 134m 38sExpanded materials · Kettle TiExpanded materialsChoice >99%
  14. 4m 43sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Added a product to compare ×411.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.