Synthetic data
All sessions

s-2938

Simulated shopper

Nov 2, 2026, 9:54 AM UTC · mobile · organic · Emberline 20°F Down Bag · 16 actions

abandonedcart $468

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 356sAdded to cart · Cairn MidAdded to cartNo clear doubt 34%
  4. 41m 00sViewed cartViewed cart (saw shipping cost)Value 49%
  5. 51m 20sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 97%
  6. 61m 50sViewed Emberline 20°FViewed a product pageValue 96%
  7. 72m 17sOpened reviews · Emberline 20°FOpened reviewsValue 97%
  8. 82m 49sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 93m 18sAdded to cart · Emberline 20°FAdded to cartValue >99%
  10. 103m 46sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 114m 17sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 124m 47sBrowsed catalogBrowsed the catalogValue >99%
  13. 135m 11sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 145m 25sCompare + Emberline 20°FAdded a product to compareValue >99%
  15. 155m 34sExpanded warranty · Emberline 20°FExpanded warrantyValue >99%
  16. 5m 59sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×34.1×
  • Filtered reviews by value18.9×
  • Browsed the catalog ×21.4×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.