All sessions
s-2939
Simulated shopperOct 31, 2026, 8:58 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 4 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 135sViewed Merino 200Viewed a product pageFit 22%
- 247sOpened reviews · Merino 200Opened reviewsDurability 31%
- 31m 01sBrowsed catalogBrowsed the catalogDurability 25%
- 1m 12sLeft the store
Final guess
Durability25%
Fit
22%
Suitability
10%
Durability
25%
Value
20%
Delivery
6%
Choice
1%
No clear doubt
15%
Why durabilityhow much likelier
- Opened reviews1.8×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.