Synthetic data
All sessions

s-2941

Simulated shopper

Nov 2, 2026, 12:32 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 10 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 38%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Cairn LowViewed a product pageChoice 31%
  2. 246sExpanded returns · Cairn LowExpanded returns policyFit 36%
  3. 31m 03sAdded to cart · Cairn LowAdded to cartFit 36%
  4. 41m 24sDelivery check · ZIP 84078Checked delivery date by ZIPDelivery 78%
  5. 51m 31sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 95%
  6. 61m 45sCheckout startedStarted checkoutDelivery 95%
  7. 72m 10sImage 1 · Cairn LowViewed a product imageDelivery 91%
  8. 82m 36sExpanded shipping · Cairn LowExpanded shipping infoDelivery 99%
  9. 93m 09sBrowsed catalogBrowsed the catalogDelivery 98%
  10. 3m 29sLeft the store

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.