Synthetic data
All sessions

s-2942

Simulated shopper

Oct 26, 2026, 7:45 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 21m 12sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 47sViewed Cairn MidViewed a product page · Switched to a similar productChoice 70%
  4. 42m 09sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  5. 52m 26sCompare + Cairn LowAdded a product to compareChoice >99%
  6. 63m 05sCompare + Cairn MidAdded a product to compareChoice >99%
  7. 73m 44sExpanded specs · Cairn LowExpanded technical specsChoice >99%
  8. 83m 52sOpened reviews · Cairn LowOpened reviewsChoice >99%
  9. 94m 20sOpened comparisonOpened the comparisonChoice >99%
  10. 104m 46sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 114m 54sCompare + Cairn MidAdded a product to compareChoice >99%
  12. 124m 57sCompare + Cairn LowAdded a product to compareChoice >99%
  13. 135m 13sCompare + Cairn MidAdded a product to compareChoice >99%
  14. 145m 33sCompare + Talus TrailAdded a product to compareChoice >99%
  15. 156m 12sExpanded specs · Cairn MidExpanded technical specsChoice >99%
  16. 166m 32sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  17. 6m 45sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Returned to a product viewed earlier ×322.8×
  • Switched to a similar product ×48.6×
  • Opened the comparison57.4×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.