Synthetic data
All sessions

s-2943

Simulated shopper

Oct 28, 2026, 10:21 PM UTC · mobile · organic · Driftwood 2P Tent · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 233sExpanded materials · Driftwood 2PExpanded materialsDurability 44%
  3. 348sExpanded warranty · Driftwood 2PExpanded warranty→ the store shows Durability Proof hereDurability 88%
  4. 41m 25sSearch “durable hiking boots”Searched for durability / warrantyDurability 99%
  5. 51m 33sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  6. 61m 37sExpanded materials · Driftwood 2PExpanded materialsDurability >99%
  7. 2m 07sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×26.6×
  • Searched for durability / warranty38.6×
  • Expanded warranty15.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.