Synthetic data
All sessions

s-2944

Simulated shopper

Oct 20, 2026, 2:34 PM UTC · mobile · organic · Talus Trail Runner · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 21sExpanded specs · Talus TrailExpanded technical specsSuitability 49%
  4. 41m 59sImage 1 · Talus TrailViewed a product imageSuitability 44%
  5. 52m 13sOpened reviews · Talus TrailOpened reviewsSuitability 73%
  6. 62m 43sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 73m 14sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  8. 83m 24sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 50sImage 2 · Talus TrailViewed a product imageSuitability >99%
  10. 104m 22sSearch “tent”Searched the catalogSuitability >99%
  11. 4m 47sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.