Synthetic data
All sessions

s-2945

Simulated shopper

Oct 22, 2026, 11:17 PM UTC · mobile · search ads · Talus Trail Runner · 20 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Cairn LowViewed a product pageChoice 31%
  2. 232sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 31m 04sReviews filtered: valueFiltered reviews by valueValue 82%
  4. 41m 40sOpened reviews · Cairn LowOpened reviewsValue 79%
  5. 51m 53sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 99%
  6. 62m 13sAdded to cart · Cairn LowAdded to cartValue 99%
  7. 72m 53sViewed cartViewed cart (saw shipping cost)Value >99%
  8. 83m 00sRemoved from cart · Cairn LowRemoved from cartValue >99%
  9. 93m 36sViewed Talus TrailViewed a product page · Switched to a similar productValue >99%
  10. 103m 53sOpened reviews · Talus TrailOpened reviewsValue >99%
  11. 114m 00sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 124m 27sOpened reviews · Talus TrailOpened reviewsValue >99%
  13. 134m 37sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 145m 09sSearch “discount code”Searched for deals / priceValue >99%
  15. 155m 20sOpened reviews · Talus TrailOpened reviewsValue >99%
  16. 165m 32sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 176m 07sSearch “deals”Searched for deals / priceValue >99%
  18. 186m 43sOpened reviews · Talus TrailOpened reviewsValue >99%
  19. 197m 08sReviews filtered: valueFiltered reviews by valueValue >99%
  20. 7m 31sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×618.9×
  • Searched for deals / price ×230.7×
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.